Darredondo

GEL BLASTER

Building a visual brand across digital, marketing & product

Disciplines

Brand • Digital • E-commerce • Marketing • UI/UX


ROLE

Creative /

Graphic Designer


THE CHALLENGE

Gel Blaster operates in a highly visual consumer category where the brand needs to stand out quickly, communicate energy and excitement, and maintain a consistent identity across a wide range of customer touchpoints.


THE APPROACH

I approached the work with a focus on creating a cohesive visual experience across digital and marketing while keeping the brand energetic, approachable, and visually distinctive.


The goal was to make every interaction—from a digital experience to a marketing asset—feel like part of the same brand.

The Work

Brand & Visual Design

Developing visual assets and creative that reinforce the brand’s personality.


Digital & E-commerce

Creating digital experiences and marketing assets designed to engage customers and support the overall shopping experience.


Marketing

Developing campaign and promotional creative across multiple channels.


UI/UX

Applying visual design and user-centered thinking to digital interfaces and experiences.

Choose your blaster | Social post

Choose your blaster | Social post


Social Media post for Surge 2

Product mockup top view



Advertisment | Social post


Product packaging layout