Disciplines
Brand Systems • Visual Guidelines • Marketing • Digital
ROLE
Brand Designer / Visual Designer
THE CHALLENGE
Large organizations often have a lot of moving parts.
The challenge is creating visual consistency while giving different teams the flexibility to communicate effectively across a variety of channels and audiences.
THE APPROACH
I worked within established brand standards while translating those principles into practical visual solutions for marketing and communications.
The focus was on maintaining consistency without allowing the brand to become rigid.
The Work
Visual Guidelines
Applying brand standards across different creative applications.
Marketing Communications
Creating visual communications that maintained a consistent brand presence.
Digital
Translating visual identity into digital applications.
Creative Development
Designing materials that balanced brand requirements with the needs of individual projects.
Logo on Formula One Race Car
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